What is the iPhone Market Penetration?
iPhone apps are selling well in Australia. What’s most interesting here is how the iPhone has increased overall smartphone shipments to Australia.
Nielsen’s new “iPhone vs. Android” report offers up the latest numbers in the big mobile battle: Both platforms have loyal users, but Apple’s still on top by a long shot.
They don’t come as much of a surprise, but with all the talk of Android’s surging popularity and explosive app growth, Nielsen’s numbers do serve as a reminder that Apple still has a comfortable lead. Versus Android, that is—nationally, the iPhone’s still in second place, with a 28% market share compared to RIM’s 35% (Android has 9%; Windows Mobile has 19%).
The actual current usage statistics are as follows:
iPhone – 61.3%
Android – 13.74%
iPod touch – 12.23%
Nokia – 5.94%
Opera – 2.7%
Blackberry – 1.59%
Internet Explorer Mobile – 0.73%
NetFront – 0.69%
Dolfin – 0.2%
other – 0.88%
In the 12 weeks to August 7 2011, 42.9 per cent of smartphones sold in Australia were Android phones compared to 37.2 per cent for Apple’s offerings. The recent rapid rise of Android in Australia mirrors trends seen overseas and serves to explain some of the recent animosity between Apple and Android phone makers.
The latest iPhone 5 rumour suggests it will launch later in 2012 with preorders from January. This matches with other reports that have said it was certain to launch some time in October.The new device is likely to have a faster dual-core processor and a better rear-facing camera.
Kantar said Australia had the highest level of smartphone penetration in the world at 49 per cent. This matches figures from Telstra which suggest an Australian smartphone penetration of 46 per cent – which Telstra expects to grow to 60 per cent over the next year.
The popularity of iPhone apps are increasing day by day and as a result of sales by leaps and bounds is also increased. This trend can be credited not only the built-in functions, but also the ability to increase or enhance this features by downloading the application. There are thousands of iPhone applications on the Internet that you can download. This way you can add features to the iPhone.
The number of iPhone users are now so many that any business considering a different market segment. Ignore this segment of the market could be regarded as one of the biggest mistakes any business. If the company wants this segment of the market to tap, it must be an iPhone application to have. For an iPhone application to make the services or products that are easily accessible to iPhone users.
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