Motorgear Ltd is a family owned company specializing in quality motorcycling and motor racing apparel and safety equipment.

We are the Australasian agents for Italian made Caberg Helmets. Caberg has been one of Europe’s leading helmet manufacturers since 1974 and is recognized for its quality and technical innovation.

The Caberg V2 407 incorporates Caberg’s respected and easy to use Double Visor system which allows you to quickly drop down or retract the helmets secondary internal smoked visor whilst on the move. Including a Fully Removable and Washable Sanitized Lining the Caberg V2 407 helmet is packed with features for a helmet of this price point.

Ego is Caberg’s new full face helmet for touring, with an aggressive look and a very unique ventilation system.CASC (Caberg Air Safety Concept) is a project conceived with the intention to offer a full face that could really guarantee a total ventilation and at the same time maximum safety for the motorcyclists In fact, the top shell part is equipped with a large opening (more than 60cm²) that, through the EPS channels, assures a total ventilation, as well as two rear air extractors that allow an optimum heat dissipation.

V2RR is the top of the range in the full face, thermoplastic motorcycle helmets market for its technical details and the quality of the material used. As a perfect example of Caberg philosophy, the V2RR is equipped with a double visor system (Double Visor Tech). This exclusive system, offers maximum safety, because it allows the motorcyclist to choose the right light. A simple move and the smoke visor comes down for a comfortable and safe ride.

Rhyno Junior is the only junior flip up on the market endorsing the fact that Caberg is highly committed and specialized in producing flip up helmets. Rhyno Junior is homologated as a full face helmet; it is equipped with a big central air vent to facilitate ventilation inside the helmet; the comfort lining is completely removable and washable with hypoallergenic and transpiring fabrics.

Konda is the new Caberg flip up with a captivating look and innovative technical solutions. Konda is the result of the great experience gained by Caberg, which has been the first Italian company to produce flip up helmets. Konda offers the safety as of a full face helmet together with the handiness of a jet motorcycle helmet.

Be the first to like this post.

View the original article here

What is the iPhone Market Penetration?
iPhone apps are selling well in Australia. What’s most interesting here is how the iPhone has increased overall smartphone shipments to Australia.
Nielsen’s new “iPhone vs. Android” report offers up the latest numbers in the big mobile battle: Both platforms have loyal users, but Apple’s still on top by a long shot.

They don’t come as much of a surprise, but with all the talk of Android’s surging popularity and explosive app growth, Nielsen’s numbers do serve as a reminder that Apple still has a comfortable lead. Versus Android, that is—nationally, the iPhone’s still in second place, with a 28% market share compared to RIM’s 35% (Android has 9%; Windows Mobile has 19%).

The actual current usage statistics are as follows:

iPhone – 61.3%
Android – 13.74%
iPod touch – 12.23%
Nokia – 5.94%
Opera – 2.7%
Blackberry – 1.59%
Internet Explorer Mobile – 0.73%
NetFront – 0.69%
Dolfin – 0.2%
other – 0.88%

In the 12 weeks to August 7 2011, 42.9 per cent of smartphones sold in Australia were Android phones compared to 37.2 per cent for Apple’s offerings. The recent rapid rise of Android in Australia mirrors trends seen overseas and serves to explain some of the recent animosity between Apple and Android phone makers.

The latest iPhone 5 rumour suggests it will launch later in 2012 with preorders from January. This matches with other reports that have said it was certain to launch some time in October.The new device is likely to have a faster dual-core processor and a better rear-facing camera.

Kantar said Australia had the highest level of smartphone penetration in the world at 49 per cent. This matches figures from Telstra which suggest an Australian smartphone penetration of 46 per cent – which Telstra expects to grow to 60 per cent over the next year.

The popularity of  iPhone apps are increasing day by day and as a result of sales by leaps and bounds is also increased. This trend can be credited not only the built-in functions, but also the ability to increase or enhance this features by downloading the application. There are thousands of iPhone applications on the Internet that you can download. This way you can add features to the iPhone.

The number of iPhone users are now so many that any business considering a different market segment. Ignore this segment of the market could be regarded as one of the biggest mistakes any business. If the company wants this segment of the market to tap, it must be an iPhone application to have. For an iPhone application to make the services or products that are easily accessible to iPhone users.

Be the first to like this post.

View the original article here

Paper Napkins are usually small folded rectangles of paper used to wipe the the mouth while eating. Originally from the French word nappe, napkins have been used for centuries to both protect clothing and to mop up spillages or food. In the UK and other commonwealth countries napkins are traditionally made ??of paper as serviettes are made of fabric. In more up market establishments a cloth napkin is used. Conventional napkins are cloth folded and placed to the left of the place setting, outside the outermost fork. In an ambitious restaurant setting or a caterer’s hall, it can be more or less extensive form folded and displayed on the empty plate.

Napkins were used in ancient Roman times. One of the earliest references to napkins in English dates to 1384-1385.
Summaries of the napkin history often said that the ancient Greeks used to bread to wipe their hands. This is suggested by a passage in one of the letters Alciphron (3:44), and some comments by the sausage seller in Aristophanes’ play, the Knights. The bread in both texts is intended as apomagdalia, simply means bread inside the crust known as the crumb, not special “bread napkin”.

A napkin holder is a device used to hold napkins. The napkin holder can make virtually any solid material and is constructed so that no napkins slips from his control, either by sandwichingthem between two surfaces, or simply locking up on their sides in a horizontal layout.Napkin price range and styles of wooden style wrought iron designs or ceramic and many others. An iteration of the napkin holder, better known as a napkin dispenser offersadditional functionality to their design:. Napkins are folded into a closed metal casing set, allowing users to retrieve a single napkin every time you reach into the container, this device is generally bijzonder in restaurants, diners, and other soup kitchens, while itssimpler, often more aesthetic counterpart, the holder is common to classrooms andhomes.

The napkin ring, was originally used for the napkins of a household weekly between days were identified. The standard napkin ring is a simple ringmade ??of spears. The figures napkin ring is an American specialty simple napkin ring ispart of a small figure or sculpture which can be any shape and show any motive. Serviette rings appear as a single item with the name or initials of the owner, especially if baptismpresents, or pairs, often as gifts at weddings and silver weddings. In the English-speaking countries, numbered sets of 4, 6, 8, 10 or 12 serviette rings were found. The Paper Napkin is an invention of the European bourgeoisie, first appearing in France about 1800 and soon all the countries in the Western world spread. Most 19th century napkin is made of silver or silver plate, but others in the bone, wood, pearl embroidery, porcelain, glass and other materials. In the 20th century, Bakelite and other new materials are used.

Wholesale Direct offer a  range of stylish dinner paper napkins is available in both a 2-ply & quilted variety. Our 2-ply dinner napkins have an elegant pattern embossed around the edge & are popular throughout the industry. Our quilted paper serviettes have a sophisticated look, a soft feel & are suitable for use in upmarket restaurants.

Be the first to like this post.

View the original article here

Plastic Cups – What can you get?
The most common use for a plastic cup is beverage service, but it is more often used for yogurt, fruit salad and muesli / dried fruit serving. It follows that disposable cups are popular in juice bars, cafes, pubs, clubs and health bars.
There are two popular kinds of plastic cups to cater for different tastes & budges. PP (polypropylene) and PET (polyethylene terephthalate) plastic cups are strong, tough and resistant to heat, and is made from premium food grade materials.
PET Plastic Cup
PET cups are completely transparent and are used to improve the presentation of your beverage or food item. PP and PET Plastic Cups are very similar to look at, but the former is slightly heavier and more rigid. Depending on the processing and thermal history of plastic cups can be synthesized by the reaction between terephthalic acid and ethylene glycol with water as a byproduct. Commentary published in Environmental Health Perspectives in April 2010 suggested that endocrine disruptors may yield under conditions of common use of PET cups.
When recycled PET plastic cups are sorted into different colours, and baled for resale. PET recyclers also sort the packaged bottles and they are washed and flaked (or flaked and washed). Non-PET fractions as caps and labels are removed during this process. The clean flake is dried. Further treatment may occur, eg melt filter and pelletising or different treatments to produce food contact recycled PET (RPET) approved. Worldwide, the approximately 5.8 million tons of PET collected in 2009.
PP Plastic Cup
On the other hand, a PP plastic cup of a rubbery feel, and is softer and more flexible. This cup is largely transparent, and ideal for price conscious consumers. Other products commonly used in the food packaging industry from PP made include plastic collection containers. Most commercial polypropylene is isotactic. Polypropylene is usually tough and flexible, especially when copolymerized ethylene. It makes polypropylene used as an engineering plastic, compete with materials such as ABS.
Clear plastic cups are used for strong, reliable and superior presentation of your drinks, yoghurt or fruit salad. These cups are expertly designed to bend or caving when full, which reduces the risk of spilling. Plastic cups are available with a range of flat straw-slotted or plastic dome lids. Plastic cups and plastic lids are fully recyclable.
Resource Box
This article was created by Creative Development, an internet marketing agency based in Sydney. We created this article to promote and Plastic Cups by Wholesale Direct.

Be the first to like this post.

View the original article here

The legislation now goes to the Senate, where it will easily pass with the support of the greens next month, a $ 23-at a carbon tax could begin next July. While the cost of living is expected to increase by 0.7 percent below the tax, low-income and middle-income households will be compensated and the system will be established to increase investment in clean energy technology.

Carbon pricing has long been an issue in Australian politics, with both major parties promising to implement one in leading up to the 2007 Australian election. After Kevin Rudd was elected Prime Minister, the government introduced the Carbon Pollution Reduction Scheme, which the Liberal Party of Australia opposed after Tony Abbott overthrew Malcolm Turnbull as party leader. This left the Rudd Government unable to secure passage of the bill which was subsequently dropped. This was seen as a major contributor to Julia Gillard’s replacement of Rudd as Prime Minister.

On 30 April 2007, the state Labor Governments commissioned the Garnaut Climate Change Review, whose sponsorship was joined by the Rudd Government soon after taking office in December 2007. The resulting report, delivered on 30 September 2008, recommended an Emissions trading cap-and-trade system.

Subsequently the Rudd Government proposed a Carbon Pollution Reduction Scheme, which after much criticism, was voted down in the Australian Senate by both the Australian Greens (for being too ineffective), and the conservative Coalition (Australia) (for the effect on key economic sectors), as well as independent Senators Nick Xenophon and climate change sceptic Steve Fielding. In April 2010, the Rudd Government withdrew the CPRS proposal, at least until after 2013.

Ms Gillard was jubilant as her controversial clean energy legislation won approval in parliament’s passage of sparking an outpouring of congratulations work in rows.

After the vote passed, 74 – 72, Ms Gillard hugged and kissed members of his front bench, including Foreign Minister Kevin Rudd, who lost the lead with her in June 2010 after its pollution, reducing carbon emissions has been abandoned.

Related $ 300million transformation of the steel bill also passed the House, this time with more independent Bob Katter help, who brought the voice of 75 to 71. Opposition frontbencher Sophie Mirabella was not allowed to vote against the bills because she was expelled from Parliament in the evening for unruly behavior.

View the original article here

Mobile Apps for Trade Shows

Promo Apps can be used for tradeshows to launch your stand, stall or to launch your promotion. Businesses should get customers to download their mobile app with information on the location of their stand at the trade show and information on the products on display. Tradeshows tend to be slow affairs, with excessive product focus. Imagine having a mobile app that allows you to walk through the product interactively, as well as contact information. For the trade show organisations they highlightlistings of the tradeshow, so that trade show attendees could find their way around.

Mobile Apps for Product Launches

Aside from the obvious branding opportunities available for promoting a product directly to users’ phones, there are also promotional opportunities with having people download a Promo App. You could promote the features, a buy price, the functions or the best places to buy your product. The Mobile App could feature all the information you might hand out at a product launch.

Benefits of Mobile Apps for promotion

Promo Apps are an affordable way of promoting your logo. Compare this to the tens of thousands of dollars that you might spend on buying media, developing creative and publishing. The other benefit is that once the Promo App is created, there are no costs per download or use and you can use the app for as long as you want. Promo Apps are also always up to date. They can be updated daily with their news feed that can come via RSSfrom your website.

Promo Apps are always on your customers phone. If you create an app that has some utility, they will use it and interact with your logodaily. There are few other marketing programs available that allow you to coninuously promote your business like that

What Promo Apps are Available?

There are Calculators, a change for the standard iPhone calculator. The calculator itself features your logo and branding at the top, and a contact us button along the bottom. Notepads, just like a normal notepad, you can write notes and save them. Your users can keep important reminders, meeting notes or scribble down addresses. The base Promo App functions as a Business Card. The Promo App features your business information and logo and can easily serve as an all in one App that your clients can use to get in contact with you. Dont give your customers a normal desk clock for Christmas this year, give them something they will actually interact with. This Promo App Clock sits as an app and icon on the users phone and can display your logo.

The possibilities are ongoing, with each business group having Promo Apps that would suit them. If you are an accountant, you could have a tax calculator. If you are a plumber, you could have a job order app.

View the original article here

Rick Perry

More U.S. agents than ever patrol the border
“The federal government has not engaged in (border security) at all.”

PolitiFact looked at related issues this summer, concluding that U.S. Border Patrol has “doubled the number of agents since 2004.” Meanwhile, we found it Mostly True that the U.S. has more agents than ever patrolling its borders. Of those more than 20,000 agents in 2010, more than 17,000 worked along the Southwest border, much of which is Texas. No boots, huh?

Rick Perry

A ridiculous claim no matter who says it
“The first round of stimulus … it created zero jobs.”

The White House has posted on its stimulus website a listing of jobs funded by the stimulus, breaking it down by state and congressional district. Just for the quarter April 1 to June 20, 2011, the country had a reported 555,029 full-time equivalent jobs funded by the Recovery Act.

As PolitiFact colleagues at PolitiFact Virginia have pointed out, in a report released March 18, 2011, the president’s Council of Economic Advisers estimated that between 2.5 million and 3.6 million jobs were created or saved by the stimulus through the fourth quarter of 2010.

Rick Perry

Not $2 billion and not from Obama
Says President Barack Obama delivered $2 billion to Brazil to help with offshore drilling projects.

No evidence of an Obama connection

So far, there’s no evidence to support Perry’s case that Obama delivered the loan guarantee. But is it possible the bank was under White House pressure to act?

That’s not how the place works, said Joseph Grandmaison, an international trade consultant who lives in Rye, N.H. Grandmaison was appointed by Bush to serve on the Ex-Im Bank’s board of directors for seven years, ending his term in July 2009.

Rick Perry

It was False once. Repeating claim sets the PolitiFact meter aflame
Says the state’s Medicaid waiver proposal “has languished in a file cabinet at the Centers for Medicare and Medicaid Services for more than two years.”

Perry’s description of the waiver proposal’s status rang a bell here at PolitiFact Texas. In the spring, PolitiFact rated as False a statement Perry made in an April 15 interview with the Texas Tribune and Newsweek magazine that Texas has been waiting for more than two years for the federal government to act on a proposal to allow the state to “create insurance opportunities for those that are uninsured today.”

Rick Perry

It’s not even a good comeback
Says Bill White is refusing to debate.

If one candidate does not comply with the ground rules set by his opponent, does that mean he is declining to debate? Catherine Frazier, a spokeswoman for Perry’s campaign, said it does: “Bill White’s refusal to release his tax returns is his refusal to debate. The issue is one and the same.”

Still, PolitiFact couldn’t find any instances of White flat-out refusing to debate Perry.

If every debate sponsor statewide required the candidates to release their tax returns and White refused, Perry’s logic would be more reasonable. But this is a precondition that only Perry has set, and, as we recently reported, a term to debate he hasn’t made in the past. Plus, it hasn’t stopped White from debating: on July 5, White joined Kathie Glass, the Libertarian candidate for governor, at the League of Women Voters forum in Kerrville — the first governor’s debate after the primary. Perry was absent.

Rick Perry

Except for that one two weeks ago
“We don’t get a lot of calls from this White House… I have, frankly, never had a call from them.”

Rick Perry

Avoid carbon tax for now, White actually wrote
“My opponent in November of 2008 sent a missive to the White House, to President Obama-elect, and said, ‘Here’s how you need to sell cap-and-trade to the American people.’ ”

White’s campaign spokeswoman, Katy Bacon, said White referred to the cap-and-trade prospect because the idea was debated during the 2008 election year. In his campaign, Obama committed to creating a cap-and-trade system — a promise that PolitiFact has lately rated “in the works.”

Rick Perry

Reduction by at least 300,000 is not “about the same”
“The number of uninsured people in Massachusetts is about the same as it was when the mandates were passed in 2006.”

So where does this leave Perry’s statement?

After we’d visited with officials elsewhere, a Perry aide told us by e-mail Monday that the governor’s statement was “an error.” Perry’s office also sent us a new version of his Friday column that removes the Massachusetts claim while adding one that references Hawaii, which we’re not reviewing in this article.

But Perry’s original column has already been widely circulated on the Internet, making a correction problematic. Perry’s retraction does not change the ridiculous nature of his Massachusetts claim.

Rick Perry

Claim omits El Paso, Laredo, Brownsville and other burgs where most people live
My “border security efforts have led to a 60 percent decrease in border crime.”

Rick Perry

Democrats cast the crucial votes
“Sen. Hutchison abandoned Republicans and stood with Democrats to ensure health care legislation would pass quickly.”

Be the first to like this post.

View the original article here

ZAHARA brand founder Johnny and Yoi entered the fashion world through denim store at the Sydney Markets in early 2000, their passion evolved and in 2005 their first store was opened. After so many requests by our loyal customers, we are so thrilled to finally launch our ZAHARA online shop!

At this time of the year, we all have so many exciting events marked on our diary – spring carnival, birthdays, engagement, hens night, weddings, christmas party or just simply going out with your friends on the weekend. Are you looking for beautiful party dresses? going out tops? that is unique, stylish, sophisticated yet sexy? You came to the right place! Our exotic new summer collections 2011 including ZAHARA ,FRESHSOUL, Y LONDON, FEVER, BARDOT bring you the latest fashions fresh off the runway at affordable prices with amazing quality.

We hope you love our collection and enjoy shopping at ZAHARA clothing store online!

Be the first to like this post.

View the original article here

All statements involving Mitt Romney

Mitt Romney

Repeating false charge doesn’t make it true
President Obama “went around the world and apologized for America.”

Mitt Romney

Comparing apples and oranges
The Massachusetts health care plan “dealt with 8 percent of our population,” far less than the “100 percent of American people” affected by President Barack Obama’s health care law.

According to the Census Bureau, the percentage of Americans without health insurance nationally was slightly under 17 percent in 2009, the year Obama began pushing for the bill. According to a Congressional Budget Office estimate, the number was about the same in 2010, when the measure was signed into law. Other estimates have pegged the national number at about 15 percent.

Meanwhile, Romney said that Obama’s law “dealt with 100 percent of American people.” That’s not exactly correct — the law allows a few categories of people to opt out of the individual mandate, primarily those for whom it would be a financial hardship. But it’s not too far off.

Mitt Romney

Pants on Fire in June, Pants on fire now
“We’re inches away from no longer having a free economy.”

The U.S. ranked ninth out of 179 nations on the list, with a score that placed it near the top of the “mostly free” category. The only nations to be considered more “free” than the U.S. were, in descending order, Hong Kong, Singapore, Australia, New Zealand, Switzerland, Canada, Ireland, and Denmark.

Mitt Romney

Wrong before, and even more wrong now
“A few months into office, (President Barack Obama) traveled around the globe to apologize for America.”

Mitt Romney

Marx wouldn’t be happy with the U.S., circa 2011
“We are only inches away from ceasing to be a free market economy.”

Here are a few other statistics to consider.

Taxes. Taxes offer another measure of government involvement into the economy. According to the Tax Foundation, a pro-business group that studies tax policy, the total federal, state and local tax burden has been falling — not rising — in recent years. Every year, the group computes a national figure for all levels of taxation as a share of national income. The data shows that the tax burden has fallen modestly in recent years, from 31.2 percent in 2006 to 27.2 percent in 2011.

And as we concluded recently, the U.S. tax burden isn’t just hovering around a historical low — it’s also low compared to other advanced industrialized nations. In a 2006 international comparison, 25 nations had a higher percentage of taxes compared to GDP than the U.S., while just four — Mexico, Japan, Korea and Turkey — had a lower percentage.

Mitt Romney

The claim lives on
President Obama’s health care law “represents a government takeover of health care.”

Mitt Romney

Amnesty, amnesty, amnesty, amnesty!
“I don’t describe your plan as amnesty in my ad. I don’t call it amnesty.”

Be the first to like this post.

View the original article here

Google Adwords has been the leading pay-per-click solutions online which is a great way for you to buy traffic for your website. While it is essential to know how Google Adwords work, it is a good part already to becoming effective with PPC advertising; you will definitely have to understand how using the right keywords lead to having effective ad campaigns.

Whatever niche market you’re in or what category of visitors you need to appeal to, there are actually certain specific guidelines to help you when working with Google AdWords. Listed here are a few crucial points to keep in mind when establishing a Google Adwords advertising campaign that gets results:

1. Use the wizard to to get started with an account. If you are new to Google AdWords, you’ll find it easier to get started with the initial account registration using the Adwords wizard. It can help you with each of the primary account management tools; this is usually the part wherein you can easily choose the parts of the world where you really want the ads to be run in, and setup the ad campaigns with just a few clicks of your mouse.

2. Create a compelling ad campaign. Your ad should include certain words or phrases in a very specific format to be successful. Be sure your keyword or keyphrase is in the headline, type a benefit in the next line, mention the special promotion in the third part, and then have a main URL (the internet site) in the final line. Doing so is an established strategy for any profitable ad campaign, and the technique remains to be guaranteed by Adwords experts such as Perry Marshall and Peter Kent, who are the authors of the books “The Ultimate Guide to Google Adwords” and “Pay Per Click Search Engine Marketing for Dummies,” respectively.

3. Make use of the perfect keywords and phrases. Google supplies users with a robust tool for selecting keywords which enables you to produce a list of targeted keywords and key phrases applicable to your niche market. Take a look at this Keyword Selector tool extensively while you are starting your ad campaign, or even when you happen to be hunting for appropriate keywords that you can use for your web or blog sites.

4. Master tips on how to keyword match. You can work with the keyword tool within the Google Adwords campaign module to carry out broad matching, key phrase matches as well as specific matches for a given set of keywords. This will allow you to broaden your words you can use for each of your ad campaign . You also can remove certain key words and phrases with the negative match; this ensures that your ad campaigns will never appear in search results for users who type-in those keywords . Keyword matching allows you to improve your advertising campaign so that it is much more targeted.

5. Know how much your budget is. One of the benefits of making use of Google Adwords is that it allows you to establish your budget. You can input the exact amount you want to pay every day and then Google will deduct this balance from your own Google account. Start off with a small budget and from there slowly increase your budget amount as you start monitoring gains from your ads. As you start building traffic, you are going to be able to determine exactly how much it really costs to have the sort of visitors you need, as well as establish which keywords and phrases essentially lead to a sale or conversion.

Google Advertising is a worth while tactic that most online-businesses can use to attract more customers. Writing quality Google Ads is one of the most important skills to have when using Ad Words – and there are several quality training resources available online.

Be the first to like this post.

View the original article here

Creating a powerful Google Adwords campaign can be challenging for beginners and experts, particularly if you’re just going into a new niche or perhaps approaching your target audience for the very first time. Even though you could certainly invest several hours checking the market as well as seeing what your competitors are doing, the actual lessons are learned as soon as you produce an advertisement and then concentrate on optimizing it for results. Still, such a strategy can still make it easy to make mistakes – and some that can be very costly.

Perry Marshall can offer you several effective advice, as well as tips and strategies on creating an adwords campaign which gets good results in his book The Definitive Guide to Google Adwords, but many individuals would still make some mistakes when they conduct key phrase research and also making attempts at optimizing the ad promotions.

When you are aiming to create an effective Google Adwords campaign – one that creates a good number of quality visitors and really reaches your target market – you have to make sure that you are not committing even a single one of these common mistakes:

1. Writing copy for an ad without keywords. Many Google adwords campaign managers commit the error of using keywords only in the beginning, instead of spreading the keywords throughout the ad. You want to ensure your ad copy is as relevant and has as many keywords as possible, therefore be at liberty to employ a minimum of 1 to 2 key words or phrases within the ad for better responses.

2. Sending visitors to your site’s main page. You can expect to get far more attention and higher rates of conversion when the you use in the ad is directly to a page within the site with the incentive instead of just the homepage.

3. Relying on the ‘broad match’ function of the Google Adwords Keyword Selector Tool. The ‘broad match’ function only gives you an overview of suitable keywords and phrases within your niche or market, however you do can make use of some other alternatives. Work with the ‘exact match’ and ‘phrase match’ features in the keyword selector tool to get a highly targeted set of keywords which you should make use of for your ad copy as well as your website.

4. Making use of poorly-performing keywords. Knowing exactly what words your market searches for takes some time to master, and you can’t always assume that your desired audience will be looking for your products and services with the use of exactly the same keywords and phrases that you are using on the web. You will need to build a long list of useful keywords and phrases by making use of the ‘synonyms’ feature on the Google Adwords Keyword Selector Tool to drill down search engine results and optimize your campaign.

5. Limiting the appearance of your offer only in the body copy. You should focus on the ‘ultimate benefit’ prominently in the headline of your ad’s copy. Imagine that your viewer is only going to see the headlines – would that one line be enough that they are intrigued enough to check out your ad or perhaps go through the remainder of the ad? Even though Google Adwords ads are only comprised of 3 to 4 short statements, a good number of individuals still scan such short texts and will simply respond if they come across an idea that is quite amazing – your only opportunity to get their attention lies right in the headline.

Marketing with Google Adwords is an effective technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online.

Be the first to like this post.

View the original article here

Making the most of the click-through rate for Google AdWords as well as other Pay Per Click campaigns may take time and a great deal of testing, yet there are numerous ways to hasten your way unto a better ad performance. One of the very well-known methods for improving PPC ad campaigns is to execute a few variances of the ad and then keep track of the results; changing only a few terms as well as sentences can easily make a major distinction to the click rates, and you can easily eliminate those inefficient ads right away.

Still, there are additional solutions to optimize your own PPC campaigns. Peter Kent, author of the book ‘Pay Per Click Search Engine Marketing for Dummies’ identifies numerous approaches for improving your Quality Score on AdWords , not to mention creating successful and hugely focused ad campaigns. Here are some basic strategies to enable you to enhance Pay-per-click campaign performance and also increase click-through rates:

1. Work with negative keywords. Incorporating Negative Match keywords for a campaign may eliminate unnecessary clicks as well as attract a greater quality of visitors to your website. Negative matching is not difficult to organize with AdWords; you need to indicate which terms you do not want to use in your ad campaign, so Google won’t display your ads in search engine results pages that seek your word.

2. Revise your CPCs for major keywords. The Google AdWords system allows you to edit your keywords in several ways, and altering the cost per click for a particular advertising campaign could be an effective way to boost performance. All you need to is click the ‘Tools’ option on the Campaign Management page and create alterations directly to this campaign. This will give you full control on the ads and should make it a lot easier for you to optimize your efforts.

3. Examine and resubmit any declined ads. AdWords is going to review each and every ad you submit and either accept or perhaps reject them. All your denied ads will be kept in your Campaign Management page, and you can edit and resubmit them at any time. Review your ads regularly and do not hesitate to resubmit an ad right after tweaking them with various keywords.

4. Execute ads at different times of the day. Dayparting is the method of defining what time of day the ads should be run, and you may match this to get a better reach. One good scenario is, if you are promoting restaurant discount coupons, it can be smart to execute the advertisements a couple of hours prior to lunch or dinner hours when people are planning on where to eat or what they should eat.

5. Analyze the niche. Creating powerful as well as persuasive advertisements may need doing some simple market research. Why would your target audience be interested in your products? What approach, language structure and ads are your audience currently reacting to? Read through online forums related to your target market and discover as much as you possibly can concerning your target customers to create the most convincing advertisements regularly.

Improving your AdWords or your PPC advertising efforts may possibly include a quite rigid trial and error procedure, yet there are several steps you can do these days to get started. Begin using these tips to boost your advertising method and start creating high quality clicks and impressions.

Marketing with Google Adwords is a powerful technique that most websites can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online.

View the original article here

As more businesses build websites and website landing pages to advertise products and services, internet marketing has become more significant than ever. Pay per click advertising is just one of many different types of Internet marketing techniques that can help to produce more traffic, improve leads and close a sale. PPC campaigns are developed to draw in the visitor’s attention while they’re doing searches in major search engine sites, and when clicked on, direct the visitor to the sales page where they can buy or find out more about a product.

If executed well, PPC campaigns are an excellent method to generate attention in or perhaps sell an item. PPC campaigns can be built using Google AdWords or other advertising publishing systems, and may be monitored and modified as the ad campaign runs for better performance. Still, one of the mostimportant elements of PPC advertising is measuring the effectiveness of the campaign. Since all of these campaigns could be supervised for click-throughs and conversions, ad publishers can set up reports and metrics to determine exactly which types of ads are getting the most results.

Raw numbers from traffic counts are the basis of measuring ad effectiveness, and will tell you exactly what types of visitors are arriving at your site. While this data will only provide you with a breakdown of the total volume of traffic, you’ll be able to drill down the dates of all these traffic counts and compare them to the days that your ad campaigns were run.

Conversions are perhaps the most important statistic for your Pay per click campaign. Determining how many clicks converted to a sale provides you with an opportunity to see how greatly it will cost you to produce a lead from your marketing campaign, and you can calculate this over a period of time to check the performance of your ads. Remember that measuring the conversions may take many forms.

The author of the book ‘The Online Playbook’, Joseph Thornton, explains that site registration, sending personal contact information or requesting a download of a product or service, are all forms of visitor interaction that may be considered as a ‘conversion’ when they are directly related to your pay per click campaign.

Another way to measure the performance of a pay-per-click campaign is to analyze different keywords as they relate to conversions. If you are able to figure out which keywords and keyphrases are generating a sale, you will be able to improve your site for these words and also make use of the data for your future campaigns.

Lastly, identifying the positions of your advertising segment will help you determine which placement is better for your particular niche or industry. AdWords moves the ads in its sidebar column to guarantee a good advantage for all advertisers, but there are a few spots that are regarded as ‘Featured ads’. These positions may have more value for you in a very competitive market, and can make it simpler for you to determine where and how to promote your PPC campaign and achieve the best possible results.

Marketing with Google Adwords is a powerful technique that most websites can use to attract more customers.Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online.

Be the first to like this post.

View the original article here

Google AdWords remains as perhaps the most powerful PPC advertising models on the Internet, and any business can easily setup and run ads on Google adwords in just a few hours. Writing powerful advertisements is usually an essential part of the entire advertising campaign; since you have only 35 text characters within each line to catch your potential customer’s interest, the phrases and words you use as well as the statements you make must be very particular and also organized in a manner that produces high click-through-rate.

Creating adword ad is quite crucial, thus following the fundamental rule is certainly the perfect move when it comes to an effective PPC campaign. Read on and make the following tips your adword guide:

1. Include your keywords in the headline. Perry Marshall and Bryan Todd, authors of the book “The Ultimate Guide to Google AdWords” reveal that many Internet users visit advertisements if the headline contains the actual keyword or keyphrase that they were searching for. Thus, it’s to your benefit to include the keyphrase or keyword in the headline; place the keywords within the first line to produce an attention-grabbing headline which has the opportunity to generate conversion rates.

2. Regularly add an advantage on your second line. An advantage after a catchy first line never ever ceases to keep an audience reading. Placing your own self in your target audience’s shoes helps you create an effective advertisement, “provide us your benefits before anything else and I’ll hear your ad.”

3. Use the third line for the offer or feature. Once you have openly explained the advantage, now it’s time for you to bring in the feature or an offer that will assist your key benefit. Make it concise and simple, and be sure the line doesn’t overcome your previous line.

4. Include your website landing page within the last line. You could input right here the address to your site. Lots of Adwords members make the mistake of supposing that they have to key in the web site’s home page address. Create a different landing page for every advertisement to meet the page’s content along with the information of your advertisement. This allows you to keep track of each and every adwords ad and see how your ads perform and use the performance summary graphs to improve your campaign.

5. Split test your ads. Examine an ad’s performance by running a similar advertisement with similar structure but rather with just little tweaks to check which ones produce higher volume of clicks. In this way not merely would you be able to easily measure your ad campaign’s effectiveness, but also improve them to help achieve your goals: increased traffic, sales, and return on investment.

Creating your Google Adwords campaign for the first time can sound like a complicated task, but it doesn’t take very long to master all the elements of Adwords and to setup compelling and persuasive ads. Use these tips and strategies to start running powerful ad campaigns that will drive traffic to your website, enhance your brand and enable you to get the revenue you want.

Marketing with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words – and there are many quality training resources available online.

Be the first to like this post.

View the original article here

If you’re struggling with boosting traffic to your web site and getting to the highest listings on all big search engine sites, improving your web site using the right keywords will not be good enough. Many victorious organizations make use of pay-per-click advertising solutions for them to be visible on the first page of search engine results (SERP)’s for some of the very common keywords. Only how powerful are these pay per click advertising strategies?

As explained by Avinash Kaushik, author of this book “Web Analytics”, pay per click advertising methods continually bring a lot of importance on the web. The author indicates that Pay-Per-Click advertising is a vital component of search engine marketing, and if coupled with proper SEO techniques, can generate more click-throughs and can turn into a really powerful online marketing campaign.

Pay per click marketing could be particularly effective if you are working with extremely competitive search terms. Some companies are fortunate to operate in the micro-niches in which there’s very little number of competitors for specific kinds of search terms. Then again, a lot of companies work with more developed markets where there’s a lot more competitors for specific, highly effective keywords.

The main reason why this is vital is that you do not want to put to waste all your advertising budget investing in site content material that won’t aid you get on top search engine rankings. If a certain key word search generates thousands of search page results, you’ll have a very difficult time taking your pages and site onto the first couple of sets of pages.

Pay per click advertising lets you sidestep this obstacle and promote your products and services entirely on the first page. Pay per click results are regarded as a ‘sponsored listings’ on Google and on other major search engine sites. This means that whenever a potential client is typing in the keywords and phrases you have specified, you will be visible on the first page of the results either on the top of the results, or onto the right-hand side of the page.

The location of every Pay-per-click ad is determined by the amount you invest in your words. For instance, placing a bid higher-than-average bidding amount for a certain key word could earn you on top or the second position on the PPC results, whilst paying lower than the average amount means you might not have priority placement. The last position will depend on the price you paid for and the total number competing advertisers who are already piling up the positions available.

Pay-per-click marketing methods could be a valuable component of your web marketing campaign, but it surely may take time to fine-tune your strategy and draw in the suitable kind of traffic. You need to conduct extensive analysis on what consumers are searching for once they purchase your products or services, look at different keywords and keyphrases that may direct visitors to your site, and also assess the overall cost-per-click using a variety of resources accessible over the pay per click advertiser.

Whether or not you decide to work with AdWords or any other pay per click strategy, there are various benefits and advantages to this strategy across all businesses. You could start having a really small spending budget and try out various combinations of keywords and ads to find the best fit for your certain website.

Marketing with Google Adwords is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the best skills to have when using Adwords – and there are several good training resources available online.

Be the first to like this post.

View the original article here

Pay per click marketing is very important part of the , but how will you know if the thing you’re doing is delivering any results? Learning the ways to determine the performance of pay-per-click campaign is a relatively simple procedure, but it does require some fundamental knowledge about how SEO and PPC work, and access to web analytics tools. Below are some simple methods to measure the effectiveness of PPC campaigns:

1. Integrate PPC with your web analytics tool. The author of the book “Web Analytics: An Hours a Day”, Avinash Kaushik recommends using several web analytics tools and integrating your PPC data into it to determine the effectiveness of your campaign. The author states that it is necessary to have access to the backend of your analytics tools so you are aware of what’s exactly happening behind the scenes (rather than paying an SEM agency to do this for you).

2. Determine your Key Performance Indicators (KPI). The second question you have to address is what exactly generates a ‘sale’ for you? Is it the click to your sales page (a lead capture)? Is it the payment and transaction itself? Defining what’s the KPI for your particular campaign will help you limit your target and track user behavior that’s obtaining the sales you want.

3. Keep track of your unique site visitors. Unique visitor counts varies significantly by campaign, and you’ll need to know precisely how much it’ll cost to attract all these visitors, even if they did not complete a purchase or submit their information. The main reason why it is important is simply because you need to find out if the campaign really works. If people are just clicking through to the site but not converting, you may be targeting the incorrect keywords.

4. Do split testing. A/B testing is a common method used by online marketers who want to determine which keywords or keyphrases perform best for conversions in their given market. Split testing means operating the same ad across all 3 ad service providers simultaneously. This will allow you to monitor clicks and determine where the majority of your target market is clicking on and how they’re finding you. Once you have this particular data, you can concentrate your advertising work exclusively on the provider with the highest return.

5. Decide on your cost per action. Once you know how many are visitors coming to your site, and how many people are converting, you’ll be able to generate an accurate assessment of the CPA for the campaign. This is the exact amount of money it takes to generate a sale. After that, you’ll be able to calculate the average selling price and take a close look at your ROI.

Measuring the effectiveness of your pay per click marketing strategy can take time, and you’ll have to tweak it as you go along. Still, it is a procedure that every smart marketer needs to go through to optimize their ads and get the highest conversions from each and every campaign.

Advertising with Google Adwords is an effective technique that most websites can use to attract more sales.Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are several good training guides available online.

Be the first to like this post.

View the original article here

Accounts associated with clicks scams with PPC promotions, especially with Adwords, are on the move, and analysts calculate the said figures come in excess of $1.6 billion as of the year 2008. These fraudulence occurs when a competitor could be clicking on the promotions to get rid of the ad finances, or whenever somebody sets up a web robot or maybe spiders to generate deceptive clicks on the ads.

Internet search engine providers as well as PPC providers, including Google Inc., affirm which click scams is present plus they are taking steps to fix the issue. Although it can be tough to locate the cause of fraudulent activities, there are several ways to reduce the risk of it occurring in your strategy. Listed here are some significant strategies for preventing PPC scams using your Adwords method:

1. Keep track of your click-through rates on a regular basis. Adwords will make it very simple for you to take a look at click-through rates and conversions. You may print the daily or weekly report, and also watch out for any strange activities. It is also a great way to check those to your website traffic records where you could view IP addresses along with internet sites which are using your site frequently.

2. Have a regular funding. Make certain you are establishing an allowance to control full expenses with everyday Adwords software packages. You’ll wish to decide on a reasonable budget that you can keep for at least a number of months. This can help to eradicate the chance of click fraud and make it more practical for you to record your own expenditures for Adwords.

3. Create a daily click limitation. Bruce Brown, the author of the publication “The Complete Guide to Google Advertising” implies that every Adwords manager set a daily limits per click. That permits you to monitor how many clicks have been generated during a period of, which means your ad isn’t just ‘left in the open for any person to use. If the accumulated clicks have been accomplished, the ad will just disappear altogether.

4. Use the topographic destination component. Restricting any advertisement to a number of economies is considered as among of the easy methods you just aren’t causing by yourself more prone to bogus habits. Why spend your Google Adwords allowance on countries that you certainly never do business at? Carry out a research to discover exactly where your target market is, and concentrate after displaying ads only in those areas also locations.

5. Do not enlist in PPC programs that comes with anything for completely free. Available are some PPC companies that offer free commodities, applications on online applications as an incentive for you to apply. Always be careful of these, certainly if it demands downloading an application for one’s laptop in which it ‘monitors’ your key phrase email campaign. However, acquiring a Google ‘charge’ as soon as you enroll in with a service provider or domain name registrar is dependable; as long as you are doing the job exclusively in Google, you don’t have to worry about deceitful behavior that may affect your allowance.

If you think you’ve been a victim on click fraudulence, you have to complain the case right away to Google as soon as can be. Google Inc. features its own fraud security team that can help to examine an incident and also get your Google Adwords campaign back on course.

Advertising with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the best skills to have when using Ad Words – and there are several good training resources available online.

Be the first to like this post.

View the original article here

Branding campaigns are long term work for an organization to attract and keep customers and prospects, and these campaigns could be reinforced with a well-executed pay-per-click marketing strategy. PPC advertising has advanced rapidly over the past 10 years, enabling advertisers to reach their particular target market in a highly effective and considerable way.

The Google Adwords is among the various PPC advertising solutions on the internet, and all kinds of businesses may setup an effective branding campaign using Pay-Per-Click marketing for several campaigns and deals. Boris Mordkovich, author of the “Pay-Per-Click Search Engine Marketing Handbook” shares with business owners as well as entrepreneurs several tips for managing their branding campaign using PPC marketing.

Mordkovich motivates all PPC marketers to check their own branding campaign often and modify the strategy as they go; varying each ads only a bit can have an important impact on results, and this is a technique of which lots of triumphant PPC and Google Adwords advertisers make use of more often to be able to maximize their efforts. A few of the best tips on how to tap into this chance for your branding campaign include:

1. Set up your pay-per-click marketing model in a separate portion of your ad campaign. While the ultimate target includes advertising and generating a direct reply from customers, pay-per-click marketing is rather different from traditional marketing strategies. Make sure you are detaching it from all other marketing initiatives in order to supervise the metrics and get the most precise information directly from statistics.

2. Do not worry about the USP with pay per click advertising. Though typical advertising and branding campaigns encourage business owners to reach their particular target market by offering their unique selling proposition, this is not as successful in pay per click marketing. Pay per click marketing usually requires understanding the keywords and keyphrases related to the products and services you offer. Carry out the necessary research to determine what all these words and phrases are so you can build highly persuasive and powerful ads with such on your mind.

3. Modify your approach often. Fine-tuning the advertisements and altering them completely after a few weeks or even performing a particular ad could be an efficient way to learn about your target market and improve your outcomes. One of the greatest advantages of PPC marketing is that you could check the results and see how many clicks a specific ad or set of keywords and phrases produces. Make use of this info to fine-tune the ads so you can get better in having the most click throughs from each ad campaign.

4. Send your customers to the right page on your website. Whenever you can, create a separate landing page which has the product information you would like to promote in your campaign. It ensures much better customer satisfaction and will also make it simpler for you to check the results.

5. Think outside the box when it comes to headlines and an ad copy. Don’t be afraid to hire a copywriter to create your ads; the impact of just a few lines of written text can be significant when you are selling in a very highly-competitive market, so take time to create some fine quality advertisements and keep track of your results on a regular basis to create adjustments when necessary.

Advertising with Google Adwords is a powerful technique that most online-businesses can use to find more customers. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are several good training guides available online.

Be the first to like this post.

View the original article here

Probably the most important elements for the successful Google Adwords campaign is actually choosing the proper combination of keywords as well as phrases. There may be numerous keywords associated with your own niche and trying to play a game of guessing for the ‘right’ keywords can cost a lot. Google Inc. has its own key word selector tool to come up with the process of picking the keywords easier, however there are a handful of other programs that you may utilize in order to tweak your own marketing campaign.

Nearly all Google Adwords masters make use of a 3-step technique when choosing keywords and phrases. To begin with, they may start with noticeable keywords and then run all of them over the keyword program to determine the volume as well as varieties of lookups executed. And then, they could begin researching its synonyms to find out related and also associated searches to be carried out simply by their audience. Lastly, they will identify underperforming key phrases and also get rid of or modify them within the campaign.

If you’re searching for ways to build an efficient Pay Per Click campaign, you’ll want to choose the right keyword selector tool and next follow the three-step method outlined mentioned above. Howie Jacobson, author of this ‘Adwords for Dummies’ book explains the most favorable keyword selection tools you should use for Google Adwords ad campaigns are the following: Google Inc.’s Keyword Selector Application; Keyword Discovery; Word Tracker; and a standard Synonym Replacement Tool.

The Google’s Keyword Selector Software is just free to use and can be accessed from your Google Adwords account. This application enables you to type in one or more keywords intothe toolbox and show results for that keyword along with identical or ‘related’ search terms in the niche. The application will reveal the quantity of lookups performed every month, the average cost per click, and other descriptive details you can utilize to be able to analyze and compare several keywords.

The Keyword Discovery is actually a premium program that helps one to manage various lists of keywords, examine information, as well as deliver records effortlessly. This is a better made keyword analysis software than the totally free Keyword Selector Tool of Google and is probably the most appropriate just for pro Adwords consumers and also SEO masters. If you’re comfortable with spending money on the services, the Keyword Discovery can help you produce extensive lists of key terms to help you focus on relatively distinct categories in the market.

Word Tracker gives you both a fee based service and the no cost application in examining keywords. The free keyword software provides standard information ,particularly, how many searchers conducted for your keyterm in a thirty day period. It’s a quick and simple procedure for you to cross reference amount of searches for a certain keyword, though the figures is probably not as accurate as your Google Keyword Selector Tool.

Using keyword selector software could be an efficient method for you to ‘dig’ for the long-tail keywords and word and phrase replacements within your market. You’ll have an opportunity to compare and figure out a bunch, even hundreds of keywords conveniently and may upload the data into an Excel spreadsheet or another file format for quick retrieval.

Comprehending what your target niche exactly is will allow you to create compelling and powerful Adwords ad campaigns which in turn can improve click-through-rates. If you’re just starting out, take advantage of the totally free programs that are available and print or manage the outcomes to build your baseline keyword list.

Marketing with Google Adwords is an effective technique that most online-businesses can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training guides available online.

Be the first to like this post.

View the original article here

Muitos usu?rios iniciantes (os experientes também) no uso do Google Adwords costumam criar campanhas para serem exibidas no resultado orgânico do Google e também na rede de display, que s?o sites que utilizam o Google Adsense e s?o parceiros do Google.

O ideal é que estas campanhas sejam separadas, pois o funcionamento das redes de pesquisa e redes de display s?o diferentes.

Faz de conta que você possui uma loja de brinquedos. Você criar? campanhas que sejam exibidas em ambas as redes. A estratégia é a seguinte:

Rede de pesquisa: é utilizada quando o usu?rio busca algo espec?fico, por exemplo, “boneco mario bros”.Rede de display: procure usar palavras relacionadas ao contexto, “figuras de aç?o”, “bonecos colecion?veis”, etc.

Decidiu usar a rede de displays agora? O google tem uma ferramenta super legal que você consegue criar seus pr?prios banners se n?o tiver tempo ou “dinheiro” para produz?-los.

http://www.google.com.br/redededisplay

Até a pr?xima pessoal!

View the original article here

As campanhas de links patrocinados do Google (AdWords) é quase obrigat?ria para maioria das empresas. Existem muitos cursos de AdWords, sendo que a Goobec é a ?nica empresa oficialmente reconhecida pela Google para ministrar os cursos de AdWords. Porém, o curso é focado no aprendizado da interface do AdWords, portanto é um curso com foco operacional.

O curso de AdWords da Konfide tem como foco o PLANEJAMENTO. Mais importante do que aprender software, é aprender como PLANEJAR sua estratégia. Outro diferencial no curso de AdWords da Konfide é nosso foco em otimizar seu investimento de maneira que seus gastos com links patrocinados diminuam ao longo do tempo, pois em paralelo deve existir um trabalho de SEO (search engine optimization) que s?o estratégias para melhorar as visitas gratuitas.

Aprenda a criar e gerenciar campanhas de links patrocinados do Google (AdWords). Neste curso você aprender? como planejar uma campanha eficaz e a otimizar o seu investimento. Os principais temas s?o:

Seleç?o de palavras-chave – Como escolher as palavras-chave mais adequadas para suas campanhasPlanejamento inicial – Como segmentar as campanhas da maneira corretaComo minimizar o CPC (custo por clique)O que é o ?ndice de qualidadePosicionamento do an?ncio – Aprenda os critérios que o Google utiliza para gerar o ranking de an?nciosLanding pages – A importâncias das p?ginas de entradaAdWords Editor – Como gerenciar campanhas e sincroniz?-las com o AdWordsC?digo de convers?o – Saiba as palavras que geram mais clientes (ou prospects)Central de relat?rios – Crie relat?rios personalizados e autom?ticosTabelas Dinâmicas – Analise seus relat?rios com tabelas dinâmicas do Excel (veja um tutorial)

P?blico Alvo

Gerentes de MarketingS?cios/donos de pequenas empresasAgências e produtoras webProfissionais webBe the first to like this post.

View the original article here

Aparecer na primeira p?gina do Google é fundamental na estratégia de qualquer empresa. Se seu site n?o aparece quando seu potencial cliente est? buscando o produto/serviço que você oferece, pode ter certeza que os sites de diversos concorrentes aparecer?o.

A Konfide ministra o curso de Adwords e SEO. Neste curso você aprender? como planejar sua campanha de Links Patrocinados e como desenvolver seu site de modo que ele conquiste boas colocaç?es nos resultados “orgânicos”, ou de modo mais simples, GRATUITOS.

E muito f?cil iniciar o uso dos links patrocinados, porém também é f?cil GASTAR mais dinheiro do que necess?rio em campanhas mal planejadas. Venha fazer este curso e descubra como POTENCIALIZAR seus investimentos em marketing online.

Be the first to like this post.

View the original article here

Por Danilo Barros Andrade
barrosandrade@hotmail.com

Para aqueles que j? se deliciaram com o primeiro livro sobre adowords (a arte da guerra), agora poder? aproveitar a segunda ediç?o. O livro bem como o primeiro, ensina como criar, manter e atualizar campanhas de links patrocinados no Google. Perfeito para quem quer sanar de vez qualquer d?vida sobre o tema.

O livro traz citaç?es da obra A Arte da Guerra, de Sun-Tzu, e descreve as principais estratégias de atuaç?o, baseadas em conceitos militares amplamente conhecidos.
Veja alguns dos pontos abordados nesta 2? ediç?o, revisada e atualizada:

* Criar, manter e otimizar campanhas no Google Adwords;
* Otimizar a p?gina de destino e testar a usabilidade do site;
* Calcular o retorno sobre o investimento;
* Escolher e implementar a estratégia de atuaç?o;
* Acompanhar convers?es via Google Analytics;
* Melhorar o posicionamento na ?rea gratuita do Google;
* Utilizar o Google Sitemap e o Robots.txt;
* Utilizar o Adwords Editor.

O livro poder? ser adquirido por R$57,00 no endereço abaixo:

http://www.submarino.com.br

Be the first to like this post.

View the original article here

Por Danilo Barros Andrade
danilo@konfide.com.br

Algumas pessoas tem d?vida de como realizar o pagamento no adwords, seja por boleto, seja por cart?o de credito. Justamente pensando nesta dificuldade, a gigante Google tem dispon?vel um tutorial para auxiliar os usu?rios a realizar pagamentos, sanar algumas d?vidas e explicar como o sistema do Adwords funciona.

Neste tutorial é poss?vel ter a resposta para algumas perguntas b?sicas, tais como: geraç?o de boleto banc?rio? Onde pagar o boleto? Quando é feita a cobrança do cart?o de crédito?  O que fazer quando o cart?o é recusado? Como alterar a forma de pagamento nas contas do AdWords?

Acesse o tutorial, clicando no link abaixo:
>> Tutorial Google Adwords

Be the first to like this post.

View the original article here

Por Danilo Barros Andrade
danilo@konfide.com.br

Você j? ouviu falar no Google Set? Como curiosidade é interessante conhecer. Este serviço do Google j? existe h? algum tempo e serve como um indicativo de palavras-chave relacionadas ao termo procurado. Exemplo ao colocar para pesquisar BMW ele lista uma série de outras palavras ligadas. Visite e tire suas pr?prias conclus?es. Vale a pena saber que existe.

Veja a ferramenta neste link:
http://labs.google.com/sets

Be the first to like this post.

View the original article here

Por Lilian Alvares

Ser? que minha campanha vai bem? Ser? que n?o? Muitos clientes têm d?vidas em relaç?o ao que significa cada coluna do resumo de campanhas do Google Adwords.

Para facilitar o entendimento e saber interpretar que o resumo diz, listo um “gloss?rio” com os termos default que aparecem no resumo quando é criada uma conta Adwords.

Nome da campanha: exibe a lista de suas campanhas. Clique no nome de uma das campanhas para ver o grupo de an?ncios e outras estat?sticas relacionadas a campanha escolhida.

Status atual: exibe os seguintes status: Ativa: a campanha est? no ar. Pausada: a campanha est? pausada temporariamente, para ativ?-la clique no checkbox do lado esquerdo do nome da campanha e clique em “retomar”. Exclu?da: a campanha n?o est? mais sendo veiculada, pode ser ativada como orientado no status “pausada”. Pendente: a veiculaç?o ainda n?o foi iniciada. Finalizada: n?o est? mais sendo veiculada, pois j? passou da data de término.

Orçamento atual: o orçamento di?rio atual de cada campanha, para editar clique no checkbox ao lado do nome da campanha e clique em “editar definiç?es”.

Cliques: quantidade de cliques acumulados pelos an?ncios da campanha.

Impr. (impress?es): quantidade de vezes que os an?ncios da campanha foram exibidos no Google ou nos sites na Rede do Google.

CTR (taxa de clique): é a porcentagem do n?mero de cliques dividido pelo n?mero de impress?es que os an?ncios receberam. Cinco cliques para cem visitas equivale ao CTR de 2%.

CPC médio (custo por clique médio): o custo médio acumulado dos cliques nos an?ncios dentro daquela campanha.

Custo: os custos totais que uma campanha acumulou durante o per?odo que você selecionou.

Para ver o significado de todas as colunas, acesse o Centro de Aprendizagem – Google Adwords.

Be the first to like this post.

View the original article here

Por Danilo Barros Andrade
danilo@konfide.com.br

Vi no Blog do Google uma novidade interessante. Agora os anunciantes que optam por participar da Rede de pesquisa do Google podem veicular os seus an?ncios de texto no Google Maps!

Mas o que isto significa? Simples, se a sua campanha est? segmentada para a Rede de pesquisa, os seus an?ncios ser?o exibidos nos resultados de busca das opç?es “Pesquisar no mapa” e “Encontrar empresas”, no Google Maps (mps.google.com).

Para saber se a sua campanha est? configurada para a Rede de pesquisa, basta acess?-la e clicar em definiç?es de campanha.

Fonte: Blog do Google

Be the first to like this post.

View the original article here

27 Dec

Posted December 27, 2009 by David in Adwords. Tagged: advantate, fail, google adwords, Search Marketing. Leave a Comment

I have been spending my post Christmas days catching up on webinars, blog posts and general education. While listening to a Bid Management Automation webinar presented by Andrew Goodman and sponsored by Acquisio, I got a little distracted testing some new ideas I had while listening to the hour long presentation.

One of the key questions asked during Q&A was about could you use a bid management system for a set and forget campaign? While its possible its not always best to leave everything unchecked and if you need to do that you should consider using campaigns which are setup to stop on a pre-set date.

A little bit of background about today’s entrants to the halls of failure is Advantate the SEM Agency part of Melbourne IT, one of Australia’s largest Domain Web Hosting companies.  So you would expect that such a large agency would be using Bid Management systems or at least it had setup its campaigns to ensure they don’t run Christmas campaigns longer than they should.  I noticed that Advantate was bidding for top positions for a number of PPC related keywords driving interest around a pre-christmas promotion.  Where this campaign fails is that it is the 27th December and you can clearly see that the campaign ends on the 23rd December 2009.

Their Google AdWords campaign offers a 25% discount off this Xmas, but the campaign continues well past this date, likely due to failure to reach desired number of leads and a failure to understand the importance of getting your advertising message right. As supermarkets don’t market “out of date milk” why would you market an out of date Christmas campaign?

So here is a partial list of keywords they are bidding on and how much it costs per click to show how you fail with your own campaigns.

Ppc ($3.66)advertising ($3.99)ppc advertising ($7.51)pay per click ($8.90)pay per click advertising ($11.88)

This means that any clicks that this campaign attracts are actually quite expensive for Advantate considering the campaign has expired!

While i’m sure the CTR rate would be reasonable as it has a great call to action, and they are the only companies who are offering such a steep discount to try and get that last minute batch of leads to for their sales staff to follow up after Christmas.  The landing page doesn’t really appear to match the company image/brand and I would question its conversion rate based on the lack of information or details about the Advantate PPC service. The great point is that once the date of the 23rd of December has passed if I clicked on the Google AdWords listing, I would assume that I would not be able to apply for this deal so may not contact the company. The other point is that we removed the contact number from the screenshot below but they did not setup a campaign specific landing page so it is harder to track phone calls from their PPC landing page campaigns.

We advise our agencies to remember that 2010 is all about revenue optimisation and conversion optimisation so be careful who you pick to run your campaigns as if they can’t get their own house in order….

Be the first to like this post.

View the original article here

Search Engine Marketing (SEM) is easy to start doing. With an account and a credit card, anyone can get to the top of Google, Yahoo! or Bing in a matter of minutes. At least until they run out of money. An entire industry has grown up to help business owners avoid this, for a commission. There is one very good reason SEM agencies exist: it is easy to buy search traffic, but it can be expensive to learn how to get the right kind. Google AdWords, Yahoo! Search Marketing (soon to be defunct in Australia) and Microsoft adCenter (not in Australia yet) all provide a range of basic tools to their users to control the traffic that they receive, beyond putting keywords into a campaign.

One of the basics of SEM campaigns is understand how each search engine chooses queries that match the keyword as negative keywords operate differently in Bing/Yahoo than they do on your Google AdWords campaigns. Since Google is a majority of the web traffic in Australia this post will be focused on how you get better use negative keywords in your campaigns.

There are three ways that Google AdWords matches a keyword from a campaign to a search query:

Exact Match - Your ad is displayed on searches that match the exact phrasePhrase Match - Your ad is displayed on searches that match or contain the exact phraseBroad Match - Your ad is displayed on similar phrases and relevant variations

Both Broad Match and Phrase Match increase a campaign’s potential reach while keeping the size of the keyword list under control. These match types can also produce unproductive traffic, as ads are triggered by irrelevant searches.

Negative terms are the best way to deal with this. A negative term stops Google from showing your ad for any search query containing it. This is vital in campaigns with keywords that are relevant for multiple industries. Well chosen negative keywords make a real difference to the cost per acquisition of the campaign.

Obvious Negative Keywords?

A Sydney-based marketing agency has launched an AdWords campaign. The business focuses on generating search engine traffic for their clients, and is based in just one city. They are bidding on the keywords “online advertising” using Phrase Match in one of their campaigns. The cost per acquisition has blown out, and now they need to trim the fat.

A quick look over a keyword report, with ‘All’ selected from the ‘See search terms…’ dropdown, exposes a number of obviously irrelevant, expensive terms:

online advertising courseonline advertising job statisticsPerth online advertising companyonline advertising industry news

Based on this information, there are a number of potential new negative keywords, both single and phrases:

coursejob statisticsjobstatisticsPerthcompaniesindustrynews

Adding negative terms can lose sales for the campaign from other searches. For example, using ‘statistics’ as a negative term will also remove search queries like ‘online advertising statistics trends’, which might actually be productive. Removing ‘job’ may cut out valuable ‘online advertising job quote’ traffic. Negative keywords can affect more than the obvious, if you don’t have a closer look first.

Search Visibility & Negative Keywords

Instead of looking only at the cost per conversion of a campaign’s listed keywords, look at the numbers for the most commonly occurring words in the search terms that triggered your ads. Creating a list of all search terms containing all of the words from the problematic searches will show what impact using them as a negative keyword could have. Often a small number of words correlate strongly with unprofitable traffic. These can be removed from the campaign without limiting the flow of sales. If the cost per sale for all searches with the word ‘statistics’ is within your target, maybe a different response is needed.

For an accurate picture of what is going on in the campaign, this analysis needs a decent amount of data. You shouldn’t make a decision based on a small dataset if you have enough time or traffic to make a better analysis. There is a risk that the normal churn of clicks and sales will be mistaken for a trend or an impending disaster, you should also anticipate what is the expected result based on your change.

As the size of the campaign increases, so does the number of terms. Short of some heavy duty automation, or serious statistical analysis software, this technique is very labour intensive. However the idea that you can break a campaign’s traffic up into groups based on a few shared attributes is a useful tool to have. It can be applied to geo-targeting, day of the week, type of device, ads, placements, search and search partners, and even time of day.

Managing the Negatives in Search Engine Marketing

The keywords you select are just one thing that determines the quality of the traffic you will get in any SEM campaign. Other factors, such as changing search habits, competition, location, time, device and network all affect how well a campaign performs. Changes in any of the above will alter how the campaign works. Just as importantly, any change that is made to deal with this can affect the entire campaign. A campaign is more than just the keywords, and any change you make based on information from just one variable can affect a lot more than you planned.

Author Bio: Anthony Contoleon is currently the online marketing coordinator for GreyHound Australia, who operates a portfolio of infographics, illustrations and vector drawings.

View the original article here

9 May

Posted May 9, 2010 by David in Adwords, google. Tagged: fail, failure, google, google adwords, leads, offline tracking, phone tracking. 2 Comments

Google has reached further into Google AdWords reseller territories with their aggressive promotion of phone help for businesses wanting to create a new Google AdWords account.  The Google AdWords phone number 877-721-1735 is likely just setup for new accounts at this stage and does not extend to cover AdWords support or trouble shooting.  These issues are still referred mostly via email to the Google AdWords forum but often better support can be found with Google AdWords resellers who have higher level access and account managers within Google that are able to troubleshoot issues.

Google AdWords is not 24/7

The other interesting point is that although the internet is 24/7 the AdWords account phone support is only 9am-9pm ET (7am-7pm PDT) and just Monday to Friday.  Consider the reach of the new signup phone line covers all of north america with around 330,000,000 consumers, I would expect 24/7 signup support from such a large company such as Google and with more languages than just English.  Many of the large Google AdWords resellers are could almost operate 24/7 because of their office locations in US, Europe, India and Australia so why not the Google AdWords team?

Google is not tracking leads

The landing page is also not as advanced as possible as outside these business hours the number is still advertised where it would have made more sense to remove the number and it appears to be using a generic contact number and not a dynamic phone tracking number based on how the visitor found the page or if they are a returning visitor.  I would assume that Google would be taking more interest in tracking these metrics understanding how much it places the importance of tracking offline conversions to its advertisers and how much more data about new advertisers behaviour about what leads them to signup for Google AdWords.

For a company who spends time tracking what colour blue gets the best user response, to not test or measure more elements on an extension to a product that produces 97% of their revenue seems to be a slight misjudgment and large oversight.  It would not take Google much to setup a time based redirect that uses a different phone number based on if you visit during business hours, or based on your traffic source as they do this for a number of their other products.

Google advise that the new AdWords phone signup offers the following benefits

Individual one-on-one consultation and help for your first campaign (limits on how long will they spend per call)Google will not currently charge for this service (minimum spend levels)Individually discuss advertising goals (likely against a template of pre-set questions)The support is only offered to english speaking clients (ignoring around 1 in 5 advertisers)

What is the level of AdWords support offered?

Google AdWords Campaigns can be fairly intensive to setup and time consuming but much of this extra support is likely not to be offered by Google on this phone number for new accounts, so you should consider using a Search Agency such as The Lost Agency. In the past Google only offered signups via phone if you used a reseller or were a very large advertiser but this change is likely to worry a number of Google AdWords resellers as they have had almost an exclusive right to these AdWords phone setups.

Be the first to like this post.

View the original article here

While doing some research on a current project I finally got annoyed at the constant poorly placed and targeted Google AdWords campaigns running by some of the largest travel booking websites in the world. The only sites that appear to be successfully buying AdWords traffic is Tablet Hotels & Tripadvisor.  The companies that appeared to be having the most problems with AdWords traffic was Qantas, Travelocity & Expedia who just seemed to have missed the market in delivering a great first impression for AdWords visitors.  Even the leader Priceline.com didn’t fair that much better with a PPC campaign obviously setup by a monkey at a keyboard who has shares in Google and wants lower quality scores and higher CPC rates.

Test 1# Hotel Alexander, New York – The first test was to pick a random New York hotel from the Upper Westside of Manhattan and see what were the relevance of the ads showing. You can see that there is a 2 ads which are well off the mark with a hotel chain in Israel and the second is stretching it a bit thin as they are the Hotel Alexander Amsterdam in Europe.  While I didn’t add any geographic markers such as “New York” to my query, you have to consider the chances that your consumers will refine your traffic for you is not as likely and the search was done on Google.com with a NYC based IP address.  Its fairly obvious that these advertisers are not making use of AdWords many geographic filters and possibly even broad keyword match types.  Knowing that what the AdWord Ad is showing does not always match the landing page results, lets look at the other more suitable results shown to confirm there is a lack of understanding of PPC.

HotelReservation.com advises that it is a hotel reservation system for smart savers, but you can see the landing page showing 91 possible hotels found for “Alexander” does not provide a smart  or time-saving result for this search query.  The landing page doesn’t even narrow down the selection by my country location (USA) or by state (New York) or by city (New York), instead it presents me with another search panel.  All the geographic information is fairly easily accessible and it would save me time and if it offered my result in a single click I might have reserved my hotel instead I leave and head back to the Google search results.

The next site HotelReservations.com actually does an even worse job for a landing page by offering me a hotel listing for the Alexander Hotel in Germany, this doesn’t present the visitor with much confidence that the booking site even understands what New York hotel they were looking for.

To show how far off the mark, the Okeanos Hotels are, you can see they don’t even have a hotel named Alexander but there are several hotels named Alexander in Israel they were likely targeting but its not a great campaign plan.  It’s clear they don’t understand PPC as the quality score for their campaign would be very low and their cost-per-click rates for bidding on those keywords would be far higher than they should be, meaning they are spending lots more money than they need to!

Hotels.com also seemed to miss the mark completely with the AdWords campaign taking me through to a Hotel Alexander in Italy, not the best or most relevant for such as high-profile site.  But when they do get the hotel location right they do a good job of promoting other hotels in the surround area that you should consider booking with.

Test 2# Library Hotel, New York - While Hotel Alexander was not one of the highest ranking hotels in New York according to TripAdvisor, I wanted to see how that Travel PPC campaigns might improve by picking the #1 rated Hotel in New York which you would assume is a fairly high-profile search query they would be focusing on?

Priceline.com fails to understand how to use PPC to drive sales by just dropping all the visitors at their homepage, this method offers advertisers a lower quality score but is much easier and less time-consuming for staff or agencies running their PPC campaigns.  Typically the conversion rates for a websites homepage is one of the lowest so its likely buying traffic for the sake of buying traffic is not a sustainable or effective way to grow your company.

Expedia is the world’s largest travel site but it also makes the same mistake as Qantas does below by presenting the visitor who clicked on the AdWords result with an error page.  The advice to choose another hotel option was not given in the first place and advising someone looking to book a hotel to try again later will lead to losing the visitors business to a competitor. Expedia has the most to lose because of the sheer volume of money that is being spent every hour on their AdWords budget by their digital agency…. but really what does conversion rates matter in the travel industry with such thin profit margins….

Qantas Hotels Search – The test was for search on Google.com.au but when one of the hotels advertised was picked I was presented with an error page.  The problem is that I didn’t select a date for when I wanted to stay at the hotel, Qantas fails fairly badly as I clicked their AdWords Ad and was presented with this screen, the only upside they at least have kept some details from my search query such as the hotel was in New York, USA so I won’t have to re-enter that information if I choose to search again.  Qantas can easily have followed Hotels.com which offers a list of hotels in the surrounding area which I could book.

Travelocity also presents the same failure message, so I could assume they are using a similar bid management platform or trying to be more advanced than their CMS will allow which is causing the range of errors.  But Travelocity does win back points for having 3 different places you can find a contact number and they clearly advise they are open 24/7 which would likely catch more lost sales due to these types of error pages being the first thing an AdWords visitor sees.

Who is doing PPC right? It appears that Tablet is actually the poster child on how to do a travel PPC campaign right, they have a hotel specific landing page with clear photos, address details, reviews and a clear call to action with a simple booking widget.  They constantly are performing well for one or two other New York hotels such as the Soho Grand Hotel and should be commended for their smarter approach for travel PPC campaigns.

The agencies that are looking after Qantas and Expedia should take a leaf out of Tablet’s book or read my book Google Advertising Tools 2nd Edition, as they are costing their clients a lot of lost sales by a poorly run PPC campaign, and yes I think that Travel sites really don’t get PPC but that’s lucky for their affiliates who can make it work, its not like they have a good history in Hotel SEO…

Be the first to like this post.

View the original article here